Students Perception On Fast Food Consumption

Students Perception On Fast Food Consumption Malaysians were first introduced to fast foods when AW established its first restaurant in 1963. Consumers acceptance of fast foods has been increasing. This is manifested by the proliferation of fast food outlets in Petaling Jaya and Kuala Lumpur, such as Mc Donalds, Kentucky Fried Chicken (KFC), Grandys, Pizza Hut and Shakeys Pizza. Especially during the past ten years. These restaurants are franchised outlets that serve standardised western style menus, prepared according to strict specifications and charge fixed prices. Nowadays, many Malaysian are becoming increasingly more westernized and pursuing greater convenience when eating out. For these reasons, fast food restaurants have become especially popular among adolescents. In fact, the main customer group of fast food restaurants is students. Primary school student will request for fast food such as Mc Donald, KFC or Pizza Hut when they spend their family day with parents. While for teenager, they love fast food because its a nice place for them to hang out with friends and chit chat with. Several dietary factors inherent in fast food may cause a variety of negative health effects, including obesity, hypercholesterolemia, cardiovascular disease and some cancers due to massive portion of fast food, high energy density, palatability (appealing to primordial taste preferences for fats, sugar and salt), high content of saturated and trans fat, and low content of fibre. In order to induce students to have a correct understanding of the problems associated with fast food and to form a good dietary habit, it is necessary to realize how they perceive the influence of fast food on their health and nutrition. The purpose of this study is to examine Malaysian students perceptions and towards fast foods. A better understanding of the behavioural and psychosocial factors associated with eating fast food could provide useful descriptive information for potential intervention development. LITERATURE REVIEW This research paper is not undertaking as a substantial survey either of brand building or of consumer experience. Nor is it seeking the perception of student to fast food. Brands enhance human daily life. Consumers experience of using their familiar brands is more comfortable. This is because the essence of branded eating in fast food restaurants, albeit inflected culturally in different direction. Students consume the same brand as they friends did. This had brought out the trend among students which fast food restaurant is a place to hang out. According to Schlosser (2001) with increased mobility and the sprawling of urban areas people spent more time commuting to work. This was coupled with an increasing presence of women in the workplace thus leading to less time allocated for food preparation at home. At that stage, some three quarters of the family food budget was initially spent on fast food meals. Quick to capture the changing nature of the business, the fast food industry has also changed the face of the food chain in the last decades. Changes in food presentation and preparation were derived from technological improvements that facilitated the preservation of both uncooked and precooked foods. The advent of the microwave helped with the rapid preparation of food. As well as food preparation, the presentation of food also went through transformation. Outlets that were relied highly on staff and the use of crockery or cutlery gave way to a strong eat with your fingers emphasis. In addition to this, technological advances in packaging allowed the ultimate use of disposal of materials made of plastic, cardboard and polymers. These came in tandem with a drive towards uniformity of expectations, which included not only the presentation of the food itself, but also radical changes to the fundamentals of traditional restaurant (Schlosser 2001). Rault-Wack and Bricas (2002) propose that food is also a powerful medium for the construction of cultural and collective identities. Therefore, by establishing a corporate identity through the use of architectural symbolism such as red tiles and neon arches (Jackle and Scalle, 1999), the overall result meant that a particular name would be immediately associated with a particular product and service. As a result a strong brand association and identification was established facilitating the formation and consolidation of strong corporate identities. In the UK, fast food preparation and presentation thus follows the American model which created a strong cultural and collective identity. The model has provided the consumers with uniformity and repeated experience (Schlosser 2002). According to Anita Goyal and N.P. Singh survey, Consumers perception on fast foods in India had mention that after the liberalisation policy that came in force in 1991. Fast food industry grown in India as multinational fast food providers have set up their business either jointly with Indian partners or independently. From this journal was seeks to estimate importance of various factors affecting the choice of fast food outlets by Indian young consumers. According to the findings of the recent online survey from AC Nielson is among the top ten markets for weekly fast food consumption among the countries of Asia-Pacific region. Over 70 % of customers consume food from take-away restaurants once a month or more frequently. Identifying the drivers for preference of one-brand over another, the survey results indicate that 66% of customers who consider hygiene and cleanliness their most important criterion for selection. 24% of customers decide making criterion to purchase a fast food brand offer and 22% rely on their perception of whether a take-away brand offers them healthy food options. Other than that, youngest consumers are looking for variety, price, speed, delivery service and location in America and for price and novelties as well. Older consumers are more concern to cleanliness, nutritional value, quality and taste. According Tony Wilson and Khor Yoke Lim (2005), fast food culture has become a trend in the world. Even the state of ones health has become primary concern for consumer, but it does not affect the way consumers choose to eat. Having fast food becomes a part of student life. If current trend continue and forecast correct three quarters of todays teenage will be overweight or obese by the time they turn in 40 years old. Malaysia fast food industry is growing and attributed with the changing in life such as leisure and people life more convenience compare to years ago. Consumer have been spending less of their budget on the grocery store while spending more of their food money is ending up in cash register at the restaurant and fast food outlets. Besides that, convenience was another good perception view from public to fast food. Working adult willing to purchase fast food as their lunch or dinner due to its efficient for getting their meal and also its value packages which provided by fast food restaurant. Other than that, normally, fast food restaurant based in or near shopping complex or office building. This had build another good reason while employees are rushing for their lunch hour and they are much more prefer to have fast food in 15 minutes to enjoy for their one hour lunch time. Nowadays, people are more concern to health condition compare to years ago. Therefore, in long term healthy eating will be effective in reducing the risk of community towards chronic diseases such as obesity, diabetes, hypertension, cardiovascular diseases and certain types of cancer. Guidelines on fast foods are advertising to children and labelling of nutrient content. The increasing circulation of obesity among children is also a main reason. Nutrition labelling is to provide nutrition information on wrapper, brochure, pamphlet or posters of fast food. Consumers will be informed of the amount of the nutrients contains. Therefore, education towards consumer on the use of nutrition labelling information must to carry out to ensure effective use of the declaration. PROBLEM STATEMENT A problem statement is a clear concise description of the issues that need to be addressed by a problem solving team and should be created before they try to solve the problem. When bringing together a team to achieve a particular purpose provide them with a problem statement. In this students perception towards consuming of fast food, students believes that fast food are convenience and efficient. This is the factors that lead to the drastic increase in the statistical analysis on fast food consumption in Malaysia. This is because they had already set in mind fast food is convenient and less time consuming to purchase compare to a proper restaurants. Finally, fast food has become a basic social lifestyle as students treat a fast food restaurant as a place for gather and hang out. Research Question Research question 1: What is the perception of students on fast food? Hypotheses 1: Fast food is convenient and less time consuming Hypotheses 2: Fast food is place for gatherings and hangs out. Research question 2: What are the factors that influencing fast food consumption? Hypotheses 1: Fast food increases the obesity rate in Malaysian. Hypotheses 2: Fast foods foods are lack of nutrient and might causes health matters if consume in a long term. Research Objective The main objective of this research is to conduct a conclusive research to explore insights about students perception on fast food consumption. We want to know the student perception on fast food consumption and how this perception influencing them to consume a fast food as their meal. This research is also to identify and analyze the factors that influencing student on fast food consumption. The factors that influencing students fast food consumption can be in terms of price of the fast food, nutrition of the fast food, convenience and lifestyle. Price of fast food is an economic factor that influence them the most whether to consume fast food. This depend whether they got extra pocket money which usually come from their parents. Nowadays, fast food is one of the foods that students consume every day. Nutrition of fast food is taking into consideration for students healthy. This research is also conducted to find out whether student consume fast food is because of the convenience to get the fast food and eating fast food is kind of lifestyle. In short, the final analysis should give us what factors that influence the students on fast food consumption hence fast food restaurants can take the findings of this research as a guide to improve their services or make more profit. Research Framework Independent Moderating Dependent Variables Variable Variable Price of Fast Food Student consumption of Fast Food in Malaysia Students attitude towards Fast Food Demographic Nutrition of Fast Food Convenience of Fast Food This survey indicates that students consumption on fast food in Malaysia are affected by several variables which are price of purchasing fast food, trend or lifestyle of student, nutrition that contains and the convenience of the fast food. Refer to the framework, these 4 variables are important because either one of the variable will cause the perception of student to consume on fast food. Besides, all the variables had been affected by moderating variable, demography. The demography is include age, gender, income race and others demography that related to student consumption on fast food. Therefore, we take it as our independent variables for this research. Price The price is a component of an exchange or transaction that takes place between two parties and refers to what must be given up by one party (example: buyer) in order to obtain something offered by another party (example: seller). Price factors are said to influencing most of the students perception is because of the allowance from their parents are very minimal and students perception in purchasing fast food are believed to be expensive and not full filling. Sometimes, student will purchase fast food because of the price is reasonable for certain portion of the fast food. Therefore, the price is the perception of the student in fast food consumption. Attitude Besides, attitude is also an independent variable for the student perception on fast food. Attitudes is kind of manner, disposition, feeling posture of the body to expressive of an action, emotion regards to a person. This can be show that student attitudes towards Fast food are treating Fast food restaurant as a place for gatherings. Students nowadays like to hang around with friends at fast food restaurant compare library; they think that this is a part of their life or so called cool. Besides, student for high institution will spend more time at fast food restaurant to do their assignment, surf net, chit chat with their friend and so on, where all these activities can be doing at home, library or any parts of the campus. Nutrition Nutrition is nutrients in food, how the body uses nutrients, and the relationship between diet, health and disease. This is important to know what is the nutrition of the fast food contains and found out there is a poor nutrient value from the fast food. It is not only contains a very high calorie in some certain amount of fast food, it contains high monosodium glutamate (MSG), as a food additive and is commonly marketed as a flavour enhancer that is bad for health if it is highly consumed and fast food is of the leads to obesity among teenagers these days. Do students now a day refer to any nutrition labels before they purchase fast food and will the student aware of health if they have their fast food frequently? So, nutrition is very important for student perception on fast food that might influence student consumption to have fast food. Convenience Following is convenience of fast food. Convenience is anything that is intended to save resources (time, energy) or frustration. Convenience is one of the factors that most students do go for fast food as they think fast food is very convenient and less time consuming. In the students mind set of fast food is a place for everyone to visit there at anytime anywhere. Compare to a normal restaurant which need to wait for long queue just for waiting waitress to serve and order. However, fast food just need a few minutes where students can enjoy their meals without wasting time and energy. This is why fast food brings convenience to student. Research Methodology In this research, our main finding is factors that cause students perception from higher education institution in the fast food consumption. Most of the students are having pocket money that provided by their parents, money that students spend will automatically been limited due to amount of parents give to them, so we want to find out that price will change student perception in fast food area. Besides price factor, we also will focus on the convenience and attitude of students that influence their perception on fast food consumption. In addition, current condition in nutrition or health knowledge is also important to us to know that students will be affect by the nutrition knowledge when they want to consume fast food. Why So, we can use our finding to exploit our knowledge on perception of students on fast food consumption and it may also useful in future too. Population Sampling Students who consumed food obtained in fast food restaurants in Malaysia. Sample Sampling Our sample is students from Higher education Institutions. This is because, student in higher education level, their minded is much more mature to make decision. While our target number of students is 100 for direct collect survey which just for Wilayah Persekutuan and Selangor. This is because; higher education institutions are more locating in these 2 areas. But we not set a target for our online survey, this is because online survey hard to us to estimate it and we also have confidence that we sure can get many respondents. So, after conduct the online survey we just know that how many of respondents gather in online. Technique We will use survey method to collect or gather our data, due to the reason of survey is the easy way to give students to answer comparing with others techniques that quite complicated; moreover it is the inexpensive way to gather form a potentially large enough to respondents. Often they are the only feasible way to reach a number of reviewers large enough to allow statistically analysis of the results. We had separated our questionnaire into 5 parts, which are Demographic, Price, Convenience, Life Style and Nutrition. In addition, scale technique that we use is Likert scale. So, in the part of price, convenience, attitude and nutrition, we can get their response of perception of the higher level educations students in fast food view. While before the 5 part that previous mention, we also set questions to get some basic information about students perception on fast food consumption. For examples, which fast food restaurant are students most to consume. Where or location Fast food restaurants that around the higher education institution It can give us great chances to gather our survey from our target respondents which are students of high education institution. Besides the reason, it will give us more or accurate feeling from students to answer to the survey, such as Seri Kembangan Mc-Donald, Cyberjaya Domino Pizza. Online Survey Nowadays, all the students form higher education institution are online, no matter is their academic purpose, for fun or else they also spend a lots of time in online. So, through online survey, we can collect survey faster and easy. Reason of us to run 2 ways of survey is that we can gather different data or view of respondents when they are not from the same type of groups. For example, online respondents that do not consume much may have different view such as perception of price is higher compare with respondents which direct fulfill in the fast food restaurants. Time or period Most of the fast food restaurants are also have provide different package in different time or period, so we will separate 3 groups which are breakfast, lunch and dinner time slots to gather our survey, or it can also name as stratified sampling. Although online method can be collect data faster, but we also need to use 1 month to leave at online, so that can gather more responses. Our 2 methods will be run together so that can gather survey in the faster way. Questionnaire [1]Gender : Male Female [2]Age : à ¢Ã¢â‚¬ °Ã‚ ¤ 20 21 27 28 34 35 41 42 48 49 55 [3] Race : Malay Chinese Indian Others [4] Course : (Ex: BBA Marketing with Multimedia) [5] Year of Study: (1, 2, 3, 4, first, second, third, fourth or others) [6] Where do you live currently? (Sri Kembangan, Cyberia or others) [7] Income Level or Pocket Money:- RM2001.00 RM3000 .00 RM3001.00 RM4000.00 > RM4000.00 [8] Which fast food restaurant(s) you most consume? (May choose more than 1) KFC MC-Donald Burger King Pizza Hut AW Others: [9] I choose fast food because à ¢Ã¢â€š ¬Ã‚ ¦ (May choose more than 1) No Choice Delicious Easy to go Fast to get meal Others: [10] I frequently select fast foods _______________as my meal set. (May choose more than 1) Breakfast Lunch Tea time Dinner Supper Others [11] I choose fast food, when I am _____? Rushing of Time Very Hungry Stress Others [12] What do you think about the price rate for fast food in value meal? Strongly Inexpensive 1 2 3 4 5 Strongly Expensive [13] What do you think about the price rate for fast food in ala cart? Strongly Inexpensive 1 2 3 4 5 Strongly Expensive [14] How frequent do you add on or purchase a larger meal? Not Frequent 1 2 3 4 5 Very Frequent [15] How frequent do you redeem the voucher provided by fast food restaurant? Not Frequent 1 2 3 4 5 Very Frequent [16] Do you apply as a fast food restaurant member? Yes No If yes, do you use member card to get members privilege (such as redeem price)? Yes No If no, will you consider applying member card in the future? Yes No [17] Fast food restaurants location currently in town is best serving me. Strongly Agree 1 2 3 4 5 Strongly Disagree [18] Fast food restaurant in shopping mall save my time in choosing food. Strongly Agree 1 2 3 4 5 Strongly Disagree [19] I can easily search for fast food restaurant whenever I feel like buying fast food. Strongly Agree 1 2 3 4 5 Strongly Disagree [20] I am willing to travel to a restaurant just to eat fast food. Strongly Agree 1 2 3 4 5 Strongly Disagree [21] Fast food restaurants location would be a consideration for me to buy fast food. Strongly Agree 1 2 3 4 5 Strongly Disagree [22] I will visit fast food restaurant more often if the fast food restaurant located nearby my house. Strongly Agree 1 2 3 4 5 Strongly Disagree [23] I often use Drive-Thru service provided by the fast food restaurants when I am in a rush. Strongly Agree 1 2 3 4 5 Strongly Disagree [24] Drive-Thru service provided by the fast food restaurants save my time in ordering fast food. Strongly Agree 1 2 3 4 5 Strongly Disagree [25] I often use delivery service provided by the fast food restaurants. Strongly Agree 1 2 3 4 5 Strongly Disagree [26] Delivery service provided by the fast food restaurants save my time in ordering fast food. Strongly Agree 1 2 3 4 5 Strongly Disagree [27] Delivery service provided by the fast food restaurants delivered my order within the time period that they have promised. Strongly Agree 1 2 3 4 5 Strongly Disagree [28] Counter service in fast food restaurant very fast in the speed in serving my order. Strongly Agree 1 2 3 4 5 Strongly Disagree [29] Counter service in fast food restaurant is efficiently serving my order. Strongly Agree 1 2 3 4 5 Strongly Disagree [30] I will visit fast food restaurant more often if the fast food restaurant serve my order in a shorter time. Strongly Agree 1 2 3 4 5 Strongly Disagree [31] I like the concept where fast food restaurant open 24 hours a day. Strongly Agree 1 2 3 4 5 Strongly Disagree [32] Do you know the nutrition contains in the fast food? Yes No [32] How do you know about the nutrition of fast food? Word of mouth Parents Education News paper [33] Are you alert about nutrition the value of fast food? Not alert 1 2 3 4 5 strongly alert [34] Would you still consider consuming particular fast food, after referring to Nutrition Value Label? Not consuming 1 2 3 4 5 strongly consuming [35] Do you think fast food nowadays is nutrition? Yes No [36] How often do you visit the fast food restaurant in a week? Every day 3 times 2 times Never. [37] Do you agree on going to a fast food restaurant for a supper? Yes No [38] The most suitable place to organize a group gathering isà ¢Ã¢â€š ¬Ã‚ ¦, Pub Fast food restaurant At home Others __________ [39] Do you think Wi-Fi is important to be implemented in a fast food restaurant? (Please state your reasons below.) Yes No __________________________________________________________________________________________________________________________________________ [40] Lastly, What came across your mind, when you hear the word FAST FOOD? __________________________________________________________________________________________________________________________________________________________

Santa Sangre by Alejandro Jodorowsky: Impact of Parents’ Death on a Child

Religiously grotesque and lustful, yet surrealistically beautiful is the film Santa Sangre (1989) by cult director Alejandro Jodorowsky. The film portrays, in a brutal manner, the impact brought upon the deaths of a mother and father unto a child left orphan. Leading role Fenix (Axel Jodorowsky), after witnessing his fathers’ suicide (slit throat) and later knowing that his father had cut-off his mother’s arms before slicing himself, grows up heavily traumatized. He is first shown in the film, in adulthood, inside of a mental institution, naked, eating a whole fish, uncooked. With this film you will take a plunge in cold, very deep water: so many colors and shapes; so many mysteries; fantastic and terrifying monsters; in short, the human mind. Alejandro Jodorowsky achieves another astonishing masterpiece by bringing his own personal background into the film. In his early years, he learned the arts of trapeze and miming; he even studied with the great Marcel Marceau. One of his first employers was a Circus in Chile, his hometown. There he took a job as a clown and started to absorb the mysterious ways and trickeries the public awes and cheers at circuses. Besides the colorful clowns and the saddening mimes, there is also another fundamental element that takes place in the film: religion. Fenix’s mother, Concha, is the religious and â€Å"moral† element in the film. She worships a Mexican church by the name of Santa Sangre (â€Å"Holy Blood†). She acquires a divine strength, or a dark power, that will forever haunt her orphan child, making the viewer think twice if the mother is in fact dead, alive, or a hallucination; or all three put together!. She lost her arms to her adulterous husband, but her son could still be of use, somehow; come to think of it, he still has a fresh pair of arms. The acclaim and height of this film comes not from the awards and/or nominations it has earned, but from the public itself, from the cult followers of this great and terror stricken director. Having directed cult movies like El Topo, in 1970, and The Holy Mountain, in 1973, in 1989 he comes back with Santa Sangre to give his audience another taste of surrealism and horror; of blood and family, which his followers then, would have expected nothing less than a great work of art. And it delivered, big time. The soundtrack really caught my interest and attention. I found it equally amazing and horrifying how the use of classic Latin hits made the movie even more haunting, more intriguing, more agitated. More importantly, was that the soundtrack brought in even more culture into the film. The music very much compensated the fact that the dialogues were all in English even though the film is set in Mexico and the majority of the cast is Hispanic. Anyway, if music is something that catches your attention, then I am sure you won’t mind me listing a few: â€Å"Besame Mucho† by Consuelo Velazquez, â€Å"Lupita† by Damaso Perez Prado, â€Å"Cucurrucucu paloma† by Tomas Mendez, and â€Å"Dejame Llorar† by Alfonso Esparza Oteo. The Internet Movie Database (www. imdb. com) is a pretty tough crowd when it comes to rating movies. IMDB hits this movie, with over 5000 voters, with a very accurate rating of 7. 6 out of 10. That is a pretty high rating when it comes to a terror film listed in IMDB. Moreover, acclaimed film critic Robert Ebert writes â€Å"Santa Sangre is a throwback to the golden age, to the days when filmmakers had bold individual visions and were not timidly trying to duplicate the latest mass-market formulas. † He is definitely right, so please: get up; buy; hit play.

Cognitive Approaches in Psychology

In this essay I will outline two approaches in psychology, compare and contrast them as well discussing the nature and nurture debate regarding both approaches. I will be examining a theorist from each approach outlining and evaluating his theory including the positive alltributes along with the negative. Finally I will include a therapy from each theorist and approach. The Behaviourist approach focuses on the concept of explaining behaviour by observation, and the belief that our environment is what causes us to behave differently and suffer illnesses.The Behaviourist approach believes that behaviour is influenced by each and every individuals experiences. This could include their background, social and home living circumstances. Behaviourist psychologists argue that when we are born our mind is ‘tabula rasa’ meaning a blank state and that events taking place in our life time can affect and change the way we behave. Behaviour is the the result of stimulus response, i. e all behaviour no matter how complex can be reduced to a simple stimulus response. All behaviour is learnt from the environment.We learn new behaviour through classical and operant conditioning. Classical conditioning is stimulus- response. If a stimulus that results in a emotional response is repeated along with another stimulus which does not cause an emotional response, then eventually the second stimulus will result in the same emotional response. Classical conditioning is therefore learning by association. Some assumptions are made on the behaviourism approach, for example one assumption made is that there is no mind or body dualism and that everything we do is because of behaviour and not because of the mind.A second assumption would be that discovering a stimuli that causes behaviour associations between stimlulus and response will allow us to predict and control behaviour. They also viewed learning as a change of behaviour due to experience. However some critics object again st the behaviourist view that behaviour is determined by our enviromnets as psychologist Garrett (1996) suggested that ‘†¦ behaviour is now shaped by what goes on inside their heads†¦ and not simply by what goes on in the external environment’ (p. 19) Operant conditioning is a method of learning that occurs through rewards and punishments for behaviour.Through operant conditioning, an association can be made between a certain behaviour and a consequence for that behaviour. For example if a good thing is presented and a certain behaviour is encouraged then the behaviour will increase, this is called positive reinforement. However if the good thing is taken away then the behaviour will decrease. For example is a dog is told to fetch the ball and every time it fetches the ball it gets rewarded with a treat. This would influence the dogs behaviour to always fetch the ball as it will be rewarded.Another key feature of the behaviourist approach is the social learnin g theory. The social learning theory focuses on the learning that occurs within a social context. It considers that people learn from one another including such concepts as observational learning, imitation, and modeling. It says that people can learn by observing the behaviour of others and the outcomes of their behaviour. The cognitive approach deals with metal processes or cognitions. These mental processes include memory, thinking and perceptions. Cognition means â€Å"knowing†.Therefore cognition is the mental act or process by which knowledge is acquired. Cognitive psychology has been influenced by the developments in computer science and comparisons have often been made between how a cumputer works and we process information. The main focus of the cognitive approach is how information received from our senses is processed by the brain and how this processing affect how we behave. Cognitive processes show examples of hypothetical constructs. This means that we can not d irectly analyse processes such as thinking but we can dissect what a person is thinking based on how they act.Cognitive psychologists use laboratory experiments to study behaviour. This is because the cognitive approach is a scientific one. These experiments would involve participants taking part in memory tests in strictly controlled conditions. An assumption made about the cognitive approach is that there exists a circular relationship between learning, meaning and memory. The basis for cognitive theories follows this patern in which what is learned is affected by its meaningfulness, the meaning is determined by what is remebered and the memory is affected by what we learn.The cognitive approach places itself in direct opposition to the behaviourist approach which mostly ignores mental processes. The cognitive approach is internal whereas the behaviourist is external as it focuses on the human environment. The cognitive approach examines behaviour which is directed through the min d rather then the body. It studys the thought processes, memory, language, perception and decision making. Whereas the Behaviourist approach examines our behaviour by our responses to our surroundings and the events taking place around us which may influence us to act in a certain way through imitation.It assumes that we learn things by associating certain events with certain consequences and that we will behave in the way that achieves the most desirable consequences. There are many methods in which the cognitive approach examine. Such as the holistic method which is a view that all aspects of people’s needs such as the psychological, physical and social should be taken into account and seen as a whole. The nature and nurture debate is one of the longest running debates in the area of psychology in which theorists have various different views and opinions.Nurture is the view that everything we learn is through interaction with our surrounding environment, this could include with people, family and mass media. Some assumptions of this approach would be that the nurture theory did not discount that genetics exist but argues that they simply made no difference to how we behave and act. Studies on children temperament showed the most crucial evidence for the nurture theory. Another would be that the nurture argument is most represented by the behaviourist approach as behaviourists believe that all behaviour is the outcome of learning through conditioning.The nature theory focuses on the heredity and specific genes which can determine passing on of traits such as eye colour and skin colour. The nature theory would suggest that even personality, intelligence and aggression is also encoded in our DNA. Some assumptions of this approach would be that behaviour is innate, conditions such a schizophrenia show genetic links and a large amount of research shows that there is a link between hormones and aggression. Behaviourism follows the nurture approach as it stu dies that we learn from our environment, hence making this approach nurturist.It believes that our behaviour is influenced by our surroundings. Watson- the father of behaviourism quoted: ‘Give me a dozen healthy infants and my own specified world to bring them up in and I will garantee to take anyone at random and train him to become any kind of specialist I might select: doctor, lawyer, artist, merchant chef and yes beggar and thief, regardless of his talents, penchants, tenancies, abilities, vocations and race of his ancestors. ’ Watson is clearly stating that he could change any person from any different social background and race if he could bring them up in his own way.His statement strongly argues the nurture side of the debate. He argued that human behaviour could be conditioned depending on their surroundings. On the other hand the Cognitive approach is an interaction between the two nature and nurture. As much as it focuses on reactions of the senses to the bra in and the mind which make it nature it also has many nurture altributes also. The cognitive psychologist would recognise that experience and the environment also contribute and shape these innate abilities. Piaget’s therory backed this up as he believed that humans use their experiences to construct new understandings.He agreed that both nature and nurture are important, humans move through universal stages due to maturation however the rate they mature in depends on experience. He said that people are, by nature active contributors to their own development. Piaget’s argued that both nature and nurture interact to produce cognitive development. He said that the nature side helps the maturation of the brain and the body, along with the ability to percieve and learn. Whereas the nurture helps with the adaptation of children and how they respond to their enviroment. Bandura was a behaviourist theorist.He believed that there are three sources of models which influenced hu mans behaviour, these included the family, the mass media and the sub-culture. He conducted a number of experiments in which he carried out on children. One of his experiments involved an inflatable Bobo doll, his aim was to investigate the effects of observing aggression in an adult model. The procedure of this experiment was for it to take place in a playroom containing a range of toys. Young children watched an adult attacking a large inflatable Bobo doll by hitting it with a hammer and saying ‘pow’!Once the adult left the playroom, the behaviour of the children was then observed. A control group of children who did not see the adult attack the doll were also observed in the playroom. The results showed that the children who had seen the adult attack the doll also attacked the doll in similar ways. However the children who had not seen the adult attack the doll did not. The conclusion to this was that children learned particular behaviours towards the Bobo doll throu gh observational learning and then copied the behaviour when given a chance.Two years later he conducted a similar experiment however this time it was to observe the effects on modelling by children of seeing a model reinforced or punished for a behaviour. This experiment, like the previous involved a bunch of children watching and adult kick and attack a Bobo doll but this time get rewarded for it. Another set of children watched the same thing however saw the adult get punished for it. The children in the group that saw the model being punished were later offered a reward if they could reproduce the behaviour they had observed.The results showed that the children in the group that saw the model get punished for the attack were less likely to imitate that behaviour. This experiment concluded that observation is enough for behaviour to be learned, however reinforcement is necessary for the behaviour to be modelled. The values of Bandura’s social learning theory were that it e xtended the operant conditioning theory. It focused on the idea of the influence of the social environment in behaviour therefore providing an explanation for cultural and individual differences.It could account for individual differences and allowed for more complex human behaviour. Bandura’s theory had a role to play in personality theory and introduces the idea of vicarious learning. Although the criticisms are that his theories are reductionist, environmental and determinism. Reductionist ways of explaining behaviour often examine one single cause ignoring other explanations. Reductionism attempts to understand and describe the human behaviour in terms of simple components or units. Any explanation of behaviour at its simplest can be described as reductionist.This approach reduces a complex behaviour to a simple set of variables which offer the possibilities of identifying a cause and effect. The reductionist approach is therefor a from of determinism. Determinists believ e that it is possible to predict behaviour by identifying the cause of behaviour. His theories were also criticised as being environmental, meaning that the environment that he uses in his experiments can affect the human behaviour. The use of violence towards a doll in his experiments were not ethical as he only used children.It was also sociably incorrect as it was influencing violence to receive a reward. The biological influences are ignored, lack cohesiveness and still excludes influences such as emotions. Jean piaget was a psychologist who studied the development of children’s understanding and how their minds work. His theory on how the children’s mind works and develops has been hugely influential, specially in educational theory. Piaget was particularly interested in the way in which a child’s mind matures in the different developmental stages and how their maturing increases their capacity to understand their world.His theory was that all infants have the same structures and they all have innate reflexes and schemas. He believed that children cannot undertake certain tasks until they are psychologically mature enough to do so. He thought that childrens thinking develop at different stages, and that at certain points the mind would mature into different capabilities such as the first transition taking place at 18 months, then at the age of 7 and 11 or 12. He meant that before these ages children could not have a capable understanding of certain things in certain ways.The stages which took place according to this theory were firstly the sensorimotor stage which takes place between birth and two years. At this stage the child can identify itself and acts as an agent of action purposely banging on pots and pans to make noises to hear the reaction. The child can differentiate self from objects and learns object permanence realising that objects still do exist even if they are not in sight. The second stage is the pre-operational stage . This is the stage in which the child learns to use language and images to identify objects.However their thinking is still egocentric indicating that they cannot see things from another persons point of view. This stage usually takes place from the age of two till seven. The third stage is called the concrete operational stage, this takes place between the ages of seven and eleven. The final stage is called the formal operational stage, at this stage children start to think about the future and ideological problems. The child’s cognitive structure is more like that of an adults and includes conceptual reasoning. His theory was successful in the fact that they used his theory as a basis for scheduling in the school curriculum.His theory has a huge influence on the understanding of cognitive development and it was the first comprehensive theory of children’s cognitive development. His theory also challenged the traditional idea of the child being passive in development , also as his theory was scientifically based this made it come across as more accurate. However his theory has received some criticism, some critics challenged some of his developmental stages such as the sensorimotor stage and the pre-operational stage. Gelman questioned what Piaget viewed about children as young as four not being able to take on another persons point of view.Gelman believed that it was possible for children to do so. Behaviour therapy refers to techniques based on classical conditioning. This therapy consists of using learning principles to change maladaptive behaviour. There are a number of various behaviour therapies including systematic desensitisation. This therapy is a form of counter conditioning using a hierarchy of fear. One example could be to remove a phobia of animals. The patient is taught how to relax so that relaxation and fear cancel each other out, to do this hypnosis or tranquillisers may be used.It is believed that it is impossible for a person to experience two opposite emotions at the same time. The systematic part of the therapy involves a recorded series of contacts with the object of the phobia. Whilst relaxing a least frightening image of the object is introduced to the patient until this can be done without the patient having any feelings of anxiety. Some of the therapies based on classical conditioning are effective, such as the systematic desensitisation therapy. However it is mostly effective only for anxiety disorders and addictions. They are more effective in phobias than in psychotic disorders.An advantage is that the therapies are relatively quick and only take a few months to work as oppose to psychodynamic treatment which can take years. There is also a high success rate, McGrath found that systematic desensistisation to be effective for around 75% of people with phobias. In the case of single sessions success, if conducted in one session it is proved that 90% of patients with phobias made vast improvements and some were even fully recovered. Systematic desennsitisation helped treat one of the most difficult phobias to treat called agoraphobia, this therapy however helped between 60-80% of cases.Critics of these therapies would suggest that many patients with phobias may have no recollection of bad experiences with the object and simply just have a phobia, therefore the therapies would not be effective and solve the problem. Psychodynamic theorists would say this is due to the symptom being a sign that something unconscious is wrong with the patient. Another disadvantage is the unpredictable effects that the therapy can have on the patient such as heart attacks and hyperventilating. The cognitive approach has many therapies to explain and modify behaviour.Cognitive forms of therapy include the Ellis rational therapy, which is now more commonly known as rational emotive behaviour therapy. Ellis came to conclusions about patients negative thoughts and their tendencies to catastrophise s ituations making things seem so much worse then they actually are. This therapy focuses on when irrational thoughts are seen as the main cause of all types of emotional distress and behaviour orders. The aim of this therapy is to exchange the irrational unreasonable with the more positive and realistic beliefs and ways of thinking. Patients are encouraged to ‘look on the bright side’.Ellis identified patients irrational beliefs and ideas which are emotionally self defeating and are mostly associated with psychological problems such as negative thoughts and feelings about ones self. Patients are told to practice certain positive statements like â€Å" I can do† rather then â€Å" I can’t do† to help them create a more positive state of mind. The benefits of using such therapies are that it is a structured therapy with outcomes which are achievable, these methods are becoming more commonly used as they are short term and are cost effective aswell as e conomically effective.This therapy is appealing towards patients who find insight therapies which look deep into their inner emotions and problems seem less threatening and intimidating. Although there are disadvantages of this therapy. It may not uncover the problem completely, however it does almost try to empower patients to help themselves with their issues and feel better. It also may not work well for adults who are not willing to take part and collaborate with the therapist to achieve a new way of thinking. It may also not be successful for those who feel that they can’t achieve self happiness without something or someone else contributing towards it.This therapy is mostly successful for clients suffering from anxiety disorders, stress management and sexual problems. Studies have shown that this therapy is more effective in depression than drugs are and the relapse rate is proved to be lower with cognitive behavioural therapy. This from of therapy has been proved to be more effective then anti depressants. In conclusion, I have included all the points mentioned in the introduction that I said I would include in my essay, I have outlined and evaluated two approaches and discussed two theorists and therapies for each approach.

Not Have A Clue, The Etymology Of An Indication - 1046 Words

To Not Have a Clue: The Etymology of an Indication Clue, in the English language, may possess one universal definition. However, it deviates from mythology to modern discourse. For example, Theseus, the son of an Athenian King, narrowly escaped a Minotaur by ways of a clew. Clew derives from an undated Greek source denoting a ball of threadlike fabric. Middle English adopted a more figurative sense from the story of Theseus and the Minotaur. The word gradually progressed, according to the Oxford Dictionaries, into clue, â€Å"a piece of evidence or information used in detection of a crime or solving of a mystery.† Eventually, the 1995 movie Clueless defined the modern context. The comedy alluded to the affluent lifestyle of Beverly Hills. Met with a spiritual revelation, Cher undergoes a series of life changing events that alter her sense of morality. As Theseus and Cher are concerned, clue altered both of their lives. Through this, the word seems to have multiple uses. On all accounts, clue has been met with a conglomerate of variations. Its evolution can be analyzed through its origin, adoption, usage, and influence. The noun made its first appearance as a variant of clew. Prior to the 17th century, clue derived from the form to become a â€Å"fact or idea that serves to reveal something or solve a problem. (â€Å"Definition of Clue in English†).† In Old English, cliwen or cleowen, is a compact mass of yarn, thread, or twine. Through Germanic interpretation,Show MoreRelatedFace Down On The Carpet1224 Words   |  5 Pagesword, addictus, which, according to the online etymology dictionary, means, to favor, to deliver, award, yield; give assent, make over, sell, figuratively to devote, consecrate; sacrifice, sell out, betray. Earliest sense was less severe: inclination, penchant, but this has become obsolete. In main modern sense it is first attested 1906, in reference to opium (there is an isolated instance from 1779, with reference to tobacco) (Harper). This etymology is consistent to the meaning of the word todayRead MoreMetz Film Language a Semiotics of the Cinema PDF100902 Words   |  316 Pagesmeets the minimum requirements of the American National Standard for Information Sciences-Permanence of Paper for Printed Library Materials, ANSI Z39.48-1992. To George Blin, Profesor at the Collà ¨ge de France, whithout whom none of these pages would have been started. CONTENTS A Note on the Translation by Bertrand Augst, ix Preface, xi A Note on Terminology, xiii I Phenomenological Approaches to Film Chapter I. On the Impression of Reality in the Cinema, 3 Chapter 2. Notes Toward a PhenomenologyRead MoreInfrastructure for Knowledge Management42738 Words   |  171 Pageswith, after, from meta among, with, after; akin to Old English mid, mith with, Old High German mit 1 a : occurring later than or in succession to : after b : situated behind or beyond c : later or more highly organized or specialized form of Etymology: New heu ·ris ·tic : involving or serving as an aid to learning, discovery, or problem-solving by experimental and especially trial-and-error methods ; also : of or relating to exploratory problem-solving techniques that utilize self-educatingRead MoreContemporary Issues in Management Accounting211377 Words   |  846 PagesUkraine Vietnam Oxford is a registered trade mark of Oxford University Press in the UK and in certain other countries Published in the United States by Oxford University Press Inc., New York ß Oxford University Press 2006 The moral rights of the author have been asserted Database right Oxford University Press (maker) First published 2006 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means, without the prior permission